| The Internet Revolution | |
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ISBN: 0-9763857-5-9 (Paperback) ISBN: 0-9763857-6-7 (Hardback) Pages: 384 Publication Date: June 2005
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It's difficult to avoid some reference to the Internet,
no matter how hard we may try.
It comes up in conversations with friends and family
and in meetings at work.
We hear about the Internet on radio and television programs
as broadcasters awkwardly spell out their Internet site addresses.
We see the Internet's effect on commerce everywhere we look,
in its role as an entirely new and powerful medium for the
distribution of all forms of advertising. This change didn't happen overnight. But it definitely feels like it did. It took less than ten years after the Internet was privatized and opened up to commercial traffic in the early 1990s for it to become - quietly and unobstrusively - an integral component of our home life, our jobs, and the world's communication infrastructures, economies, and cultures. In the course of a few, frenetic years, the Internet has grown into an inexorable force that businesses, non-commercial organizations, governments, scientific and academic institutions, and individuals throughout the industrialized world have not only accepted but embraced. Everywhere we look, we see more and more references to the Internet. That's because it is becoming part and parcel of everything we do. The Internet is changing how we raise and educate our children, how we stay connected with our families and friends, how, when, and where we perform our jobs, how we purchase our goods, how we read the weather forecast or our horoscope or send a birthday card. These changes in our behavior are fundamental and permanent, and they are becoming more pervasive with each passing year. Consequently, the Internet is changing us, our communities, our societies, and, as you will understand after reading this book, the very interconnectedness of our world. |
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